By Anders Gustafsson, Andreas Herrmann, Frank Huber
This attention-grabbing ebook covers the entire fresh advancements in conjoint research. major scientists current varied points of the idea and purposes of this method. a wide selection of types, strategies, and purposes are mentioned, together with normative types that maximize go back, extension of choice-based conjoint simulations, latent classification, hierarchical Bayes modeling, new selection simulators, and normative types for representing aggressive activities and reactions (based on video game theory).
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Additional resources for Conjoint Measurement: Methods and Applications
And Schellhase, R. (1999), The Conjoint Analysis as an Instrument for Marketing Controlling taking a public Theatre as an Example, International Journal ofArts Management, forthcoming. Herrmann, A. and Huber, F. (1997), Utility orientated Product Distribution, The International Review ofRetail, Distribution and Consumer Research, 8, 369-382. , Huber, F. and Braunstein, C. (1997), Standardization and Differentiation of Services: a crosscultural study based on Semiotics, Means End Chains and Conjoint Analysis, Academy of Marketing/American Marketing Association Proceedings of 31st Annual Conference 7th July 1997, Manchester Metropolitan University.
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Balderjahn, I. (1994), Der Einsatz der Conjoint-Analyse zur empirischen Bestimmung von Preisresponsefunktionen, Marketing ZFP, 16, 1220. Bateson, J. , Reibstein, D. and Boulding, W. , Review of Marketing, Chicago, 451-481. Bauer, H. H. and Thomas, U. (1984), Die Praferenzen von Arbeitnehmem gegeniiber Tarifvertragskomponenten, Schmalenbachs Zeitschrift for betriebswirtschaftliche Forschung, 36, 200-228. Bauer, H. , Huber, F. and Adam, R. , Herrmann, A. , Optimal Bundling - Marketing Strategies for Improving economic performance, Wiesbaden, 269-297.