By Natalja Konradova, Katy Teubener, Henrike Schmidt
Russian web: Aesthetics, paintings, Blogs, groups, Counter tradition, Cultural id, Diaspora, specialists, Gender, Intelligentsia, Language, Literature, Metaphors, information websites, own Webpages, Polit know-how, Pornography, strength Elite, Propaganda, Public Sphere, television, digital personality
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Nevertheless, notions like ‘agenda setting’ or ‘format’ have become part of the universal jargon of media description in the West, while currently, there is no alternative and equally developed tradition based on Russian phenomena. The study of Russian media as products of the interaction between ‘the global’ and ‘the local’, the crossroads of the interior logic of electronic communications, politics and social self-identification, would benefit from combining the methods of cultural sociology and a positivist approach to the issue of reality construction (the ‘agenda setting’ hypothesis).
Historically, nationally or locally conditioned peculiarities of using the global media is a very popular topic in the developing area of Internet studies. ). The term ‘post-Soviet media space’ denotes both the chronological period and the tendencies important for the understanding of the current situation in Russian media: on the one hand, there is a differentiation, an opposition to the culture of the 1970s and 1980s: on the other hand, ‘the Soviet’ retains its significance in various shapes and forms.
Consequently, the ‘independent’ channels have to use the same criteria of what is ‘news‘ as the State-owned ones. Scandalous and ‘uncontrolled’ news, which became familiar in the Gorbachev and El’cin era, are now an exception from the rules followed by information programmes. This is an indication that present-day Russian TV has moved towards complying with world standards. Nevertheless, the Russian media have their own specificity which was discussed above: the homogeneity of the information field, the uniformity and lack of discussions, etc.