By Debevec P.
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Not everyone will care what you had for breakfast, but the more you share about yourself and your company, the more endearing you become. As your “friends” and “followers” read about and comment on your day-to-day activities, it fosters a sense of loyalty among them. (Of course there is a line that can be crossed. You don’t want to create a perception that you’re a narcissist, so don’t above and facing page— Business is personal; we buy from those we like and trust. As businesspeople, we create trust among our friends and clients by being honest, open, caring, and upbeat.
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