International Banking Strategic Alliances: Reflections on by Jörg Itschert

By Jörg Itschert

The eu Union is an more and more very important impression on our day-by-day lives with vital political, fiscal and cultural implications. to appreciate how you can bridge the gaps among nationwide cultures and fiscal platforms is an principal. This booklet considers extensive from the interior out, one such Franco-German collaboration within the banking zone and sheds gentle on those imperatives. The practitioner-academic collaboration presents special insights right into a genuine cross-border alliance in an available demeanour.

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With typical missionary zeal, the partners did not want to feed the public just with key words, but to present and implement a detailed blueprint that took pioneering steps in several directions. To be more precise, by providing sophisticated scenarios they sought not only to emphasize their competence in these matters but to claim, once and for all, in the consciousness of the public the copyright for the shaping of this futuristic material. 20 Shareholders and EC Commission Approve 21 Including the shareholders in the cross-border alliance As has already been said, it was considered a particular duty at Dresdner, as befits a true shareholder democracy, to inform the highest authority governing the German share, the annual general meeting (AGM) of shareholders, of the concept behind the alliance which (and of this Dresdner had not the slightest doubt) was of outstanding importance for the future.

These are, as investments in intangible assets, just as important for companies as investments in plant and factories are in production. Through brand extension the attractiveness of an already existing brand is extended specifically to new products, which may by all means serve to strengthen the basic brand. Brand management is a matter for the top executive level, and is considered too major an issue to be delegated. Cross-border banking alliance as a media sensation As has been said, what the authors of the cooperation agreement were aiming at was sympathy advertising by issuing the agreement in the form of a manifesto addressed to the shareholders, the capital markets, the EU Commission as antitrust authority and, more generally, to public opinion in Europe.

Paris and Frankfurt were out of the question, as otherwise the notion of an alliance of equals would be cast in doubt. The dictates of a fair mutual consensus between the partners therefore ruled out having the seat in France or Germany. The solution could only be to set up the joint holding company in a conveniently located third country. Other criteria had to be 18 Flawed International Banking Alliances considered. For example, the venue would have to be a recognized financial centre and have liberal tax laws.

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