By Jonathan Grix (eds.)
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Extra resources for Leveraging Legacies from Sports Mega-Events: Concepts and Cases
Sample text
0009 Holger Preuss To better capture this complexity, the six event structures can be related to branches/industries. 2 displays this, for example, for ‘Economy’ and other branches. 2 should be read from right to left. 1c) and how these are translated into the six event structures and can then be reflected regarding the different branches/industries under consideration. The six event structures can be planned (Preuss 2007) or non-planned and can capture tangible and intangible effects. All changes can be reflected on a particular branch/industry.
For example, tourist expenditure when attending an event is only an economic impact, but not a legacy for the tourism industry. g. new iconic buildings, new museums, better access to a beach) will regularly come and spend money due to a more attractive city. The legacy is only given if the event leaves a frequently higher economic activity, which obviously can only be the case if location factors of tourism make a destination more attractive than before. 4 illustrates this change by using Keynesian cycle theory.
It is existent before and/or after the event. It can be long or short. It develops new opportunities out of an initial impact and may obtain its own dynamic when the environment changes. It can be both positive and negative. Sometimes the same legacy can be positive for some and negative for others. It can be tangible and intangible. It can be individual, local, international and even global. It can be caused indirectly by the event impact. 1). The word ‘impact’ is generally used to describe the change in a contextual indicator or ‘environmental parameter that results from a particular activity’ (IOC 2009: 27).