Mobile Banking: Evolution or Revolution? by B. Nicoletti

By B. Nicoletti

Cellular is impacting seriously on our society this present day. during this booklet, Nicoletti analyzes the appliance of cellular to the realm of monetary associations. He considers destiny advancements and the prospective use of cellular to assist the transformation in items, techniques, companies and enterprise types of economic associations globally.

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Extra resources for Mobile Banking: Evolution or Revolution?

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To obtain the most competitive advantages, the integration of automation and improvements through Lean Thinking and Six Sigma is of fundamental importance. This is especially true in financial institutions, where productivity has not increased in recent decades; hence, a holistic approach is important to streamline and improve processes from all points of view. This approach should be • complete and operational; • structured (through the use of the Six Sigma method); • driven by the need to add value for the customer (in accordance with the approach of Lean Thinking); • not limited to a specific sector, but taking into consideration endto-end processes; and • based on automation to enhance the benefits of Lean Six Sigma improvements with a rational use of information systems and telecommunications.

Number of stores in the chain Casino, or Apple’s own stores, with the EasyPay solution). In Italy, Auchan had done very interesting applications in support of mobile payments. The most important sources of value for merchants are in mobile couponing and mobile loyalty, with • • • • • customization; timeliness; dematerialization; process automation; enhanced ability to reach customers. The value for the public administration The public sector charges various transactions as an operator: taxes, fees, and fines, in addition to health and education services, as well as television license fees in some countries.

It is necessary to use big data to develop a one-customer insight, by analyzing his/her behavior, looking at social networks, and, whenever it is cost justified, making direct phone calls. ” In other words, the objective is to do private banking for the masses. This requires the use of a method of lean and digitize. In other words, it is necessary to lean the processes of mobile banking as much as possible. At the same time, it is essential to use all the automation possible on the lean processes.

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