News and the Net by Barrie Gunter

By Barrie Gunter

Information and the web examines the expansion of stories provision on the web and its implications for information presentation, journalism perform, information shoppers, and the company of working information companies. a lot of the point of interest is put on the migration of newspapers onto the web, yet references also are made to the institution of reports sites via different information corporations, together with broadcasters and information firms. The e-book examines the expansion of on-line know-how as a resource of data and leisure for media shoppers. It considers how this improvement might be framed inside of versions of verbal exchange and reviews, at the obvious scarcity of latest types to provide an explanation for the use, function, effectiveness, and effect of on-line communications. furthermore, this quantity appears on the early historical past of digital information supply, concerning applied sciences that predate the net.

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Example text

This means attracting big national and international advertisers to advertise their brands on the Internet. An alternative is to persuade local companies to think globally and to explore international expansion on the Internet. There remains the problem of how to effectively measure audiences for Web advertising. Different measurement systems exist and disagreements have emerged about the effects of Internet advertising. It is clearly important for newspapers that migrate online to study the demographic profile of the Internet market.

By 1999, Europe was the second most wired continent for newspapers in the world after North America, with 728 online newspaper sites; after the United Kingdom, Norway had 53 online newspapers; Asia (led by India) had 223 online newspapers; South America (led by Bolivia) had 161; and Africa (led by South Africa), had 53; Australia and other islands had 64 online newspapers. Thus, Internet newspapers have achieved a significant worldwide presence and penetration (Alshehri, 2000). Yet the main question is whether the new e-newspaper will replace the conventional hard copy one, and how the outcome will affect journalism.

40 1 CHAPTER 3 DEFINING THE MARKET The electronic newspaper is a distinct medium despite often being affiliated with, or even operated by, its print counterpart. The market for electronic newspapers may, to some extent, overlap with that of print newspapers. However, just as television and radio function in somewhat overlapped but different markets, so do the electronic newspaper and the print newspaper. Market is not a simple concept here. Electronic newspapers function in a dual product market—the information market for media goods and the advertising market for access to audiences (Chyi & Sylvie, 1998).

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