Services for UMTS: Creating Killer Applications in 3G by Tomi T. Ahonen, Joe Barrett

By Tomi T. Ahonen, Joe Barrett

UMTS isn't approximately expertise, it really is approximately Services...

The UMTS or 3G surroundings is the last word convergence of fastened and cellular, voice and knowledge, content material and supply. the outcome would be the biggest and most intricate communications procedure that guy has designed. if you would like a problem then this is often the to be in.

providers for UMTS (Universal cellular Telecommunication procedure) or 3G (3rd new release cellular networks) is a ebook concerning the close to destiny, the place UMTS permits cellphones and different units for communique, leisure, customized companies, software and enjoyable for use in new methods. whereas it really is tricky to foretell the opportunity of UMTS sooner or later in an actual approach, extensive different types and normal carrier rules are rising. This booklet seems to be at over two hundred of those attainable functions and gives extra unique eventualities for over a hundred of them. It explores those rules intensive, with feedback on tips on how to create fascinating and doable prone for a brand new world.

This publication intends to reply to the various present UMTS provider questions in addition to introduce new rules and ideas to permit operators to create a successful UMTS prone strategy.
* What may still the point of interest of provider production be to make sure early time to benefit in UMTS?
* What are the major industry segments that are supposed to be addressed with UMTS services?
* Is there a killer program or purposes that would revolutionise the industry?
* What are the differentiating elements that would separate the leaders from the UMTS pack?
* 15 elements of the company analyzed through price chains and company models
* The five M's of winning UMTS carrier Definition
Written for the non-technical reader and with a robust company concentration, providers for UMTS is a "must-read" for anyone desirous to input the UMTS setting, earn cash in it, or to appreciate it.

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Extra resources for Services for UMTS: Creating Killer Applications in 3G

Sample text

Pictures of the latest Competition from old economy and beyond 25 fashions delivered to the mobile phone can create Awareness, Interest and Desire to go to the store to try on the clothes, increasing the likelihood of a sale to the retailer. This kind of service can be augmented with the delivery of discount coupons. Once mobile operators appreciate the role that a mobile service can play in the buying process the better they will appreciate the kind of sales supporting services that will add value to their customers.

Operators are moving towards a more service creation orientated organisation with less of a main focus on the networks. Some may even split their business into separate networks and service delivery companies so care should be taken that the UMTS service matches the network's ability to deliver the planned user experience. UMTS services will have to be designed to match the network technical capabilities in the mobile core and radio network with the support of new evolving back office solutions like billing, security and content provisioning platforms.

Both fixed internet and mobile internet are needed The fixed Internet and personal computers with big screens and broadband access have excellent access to a world of information, but the user is tied to the personal computer. The UMTS mobile world can be taken anywhere, but the content is less easy to digest due to the small screen and due to the greater costs relating to airtime. Which is better? Neither. Both will exist. Let us use an analogy from public libraries. Reading books and magazines is free in the public libraries.

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