By Jack Miller
In easily luck, the previous chairman and founding father of Quill company provides key classes of entrepreneurship, together with the best way to start, set a imaginative and prescient, finance the company, and construct a profitable company tradition. in accordance with his personal event, Miller stocks his so much well-merited classes, so that you can stay away from studying an identical classes the painful method. For marketers old and young, or perhaps if simply dream of beginning a enterprise sooner or later, this publication is a guiding mild to a winning firm.
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Additional info for Simply Success: How to Start, Build and Grow a Multimillion-Dollar Business the Old-Fashioned Way
And they may take other big gambles when the circumstances demand it. But by and large, they are averse to taking undue risks and possibly endangering the company. But on the other hand, they are not the type of people who need to be 120 percent sure that something will work 30 SIMPLY SUCCESS before they try it. Being 60 percent sure is good enough for most entrepreneurs. Then they depend on their abilities and experience to carry them the other 40 percent. ) By not betting the whole ranch on any one endeavor and by going with what their gut tells them (based on their own experience), along with their confidence that they can shape results, is enough for them.
Business really took off. Within 11 years we had to move again, this time buying three acres of land in a suburb north of Chicago and building a modern one-story building. It was beautiful. Still is. We owned that building and rented it out after we outgrew it just seven years after building it. 20 SIMPLY SUCCESS At about that time, my brother Arnold, a CPA, joined the firm. So our management team was complete: me in marketing, Harvey in operations, and Arnold in finance. Very quickly, that new building was too small.
Obviously, thanks to our ability to cut costs, it worked. By the next year, we were once again making a profit. A lesson we learned then and that I applied very successfully when I bought another, much smaller, mail order company when I retired, was that there is always a lot of waste. You should always question everything you are doing, challenging yourself and your people to find a better, less expensive way to do it. But there was one rule in our price cutting that we always followed. That rule was that we would do nothing that would reduce the service we gave our customers.