Start It Up: Why Running Your Own Business is Easier Than by Luke Johnson

By Luke Johnson

Running your individual company is nowhere close to as difficult as it's possible you'll imagine. So what are you watching for? Luke Johnson is Britain's busiest magnate, with a private fortune predicted at £120 million. From Pizza show and Channel four to his incisive Financial occasions column, Johnson has spent twenty years at the enterprise frontline. In Start It Up, Johnson units out to inspire—and guide—every budding entrepreneur. He tackles the problems that actually topic: discovering the precise thought, sourcing cash, and getting the simplest from the folk you meet at the way—chiefly yourself.

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No one really notices or cares. There is never a perfect time to begin the journey. But if you have ambition and are willing to apply the effort, stop making excuses – get out there and start battling. Start-ups with a dash of going concern Which is the best bet – starting a business or buying one? That is the first great question confronting the budding entrepreneur. It’s a pity so few actually ask it of themselves. The world is in love with the romance of start-ups. The nineties dotcom boom resulted in obsessive coverage of start-ups, particularly technology start-ups, such that these days many younger entrepreneurs see no other way into business than via a newly invented gadget or service.

By the time newcomers get to the top they are worn out and inculcated with the ancien régime’s defensive beliefs. ‘From the earliest time the old have rubbed it into the young that they are wiser, and before the young had discovered what nonsense this was they too were old, and it profited them to carry on the imposture’ Somerset Maugham Yet many of the wisest and funniest people in business I’ve met have been over sixty. They possess far more patience than I do and have seen so much before. The best among the elderly do not cling to power and assets.

That may be so, but I think it can be a curse, rather than a privilege. Someone who is driven in work and life has a monkey on their back, always pushing them to try harder, climb higher, do better. There is no rest. Ambition is the competitive urge that has existed from time immemorial. It is the spirit that has fuelled every great endeavour of mankind – huge constructions, marvellous inventions, stunning works of art, incredible civilizations. But the ambitious are relentless in their quest for new challenges, new things to conquer.

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