Starting Your Own Business by Jim Green

By Jim Green

This consultant, now in its moment version, examines the entire important steps that must be taken prior to beginning a enterprise. The reader will how you can create, manage and function any small company, from getting ready a marketing strategy and launching the enterprise, to constructing advertising innovations and promoting ideas. the writer provides recommendation on writing a successful plan, impending capability funders and the way to give a case for public zone assistance. suggestions also are provided on spotting and fending off the error that almost all usually give a contribution to enterprise failure.

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Published by How To Books Ltd, 3 Newtec Place, Magdalen Road, Oxford OX4 1RE, United Kingdom.  Fax: (01865) 248780. uk First edition 1995 Second edition 1998 Third impression 1999 All rights reserved. No part of this work may be reproduced or stored in an information retrieval system (other than for the purposes of review) without the express permission of the Publisher in writing. Note: The material contained in this book is set out in good faith for general guidance and no liability can be accepted for loss or expense incurred as a result of relying in particular circumstances on statements made in the book.

How will you set out your proposition in the plan? What will be the key elements of your sales policy? How do you plan to market your enterprise? Summarise both the strengths and weaknesses of your idea. Could you make out a case for public sector assistance? How will you fund your business? Page 36 Constructing Your 'Blueprint for Success' You can't start too soon preparing the business plan that will crystallise your thoughts and bring your idea to the attention of potential investors. Imagine the overall template as the trunk of a pine tree with the bold headings as branches and the bullet points as pine needles.

Your initial team could acceptably comprise yourself and one other person: spouse, partner, boyfriend, girlfriend, son, daughter, niece, nephew or, as in my own case, an equity partner. Your concept You understand your business idea inside out but does anyone else have a clue what it's all about? Summarise your concept in writing on just one page. Explain in detail exactly what it is. Leave emotion out of it. Stick to the facts. How your concept works Many good business ideas fail to get past the starting gate simply because the originator can't or won't elaborate on how the idea works in practice.

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