By Rob Waite
Normal administration is a misplaced artwork. the power to take a balanced viewpoint on enterprise has been ignored, maligned and bred out of the species of contemporary managers.
''The misplaced paintings of common Management'' will advisor the reader on a trip of discovery of the talents of a common supervisor. most significantly, the reader can be given sensible suggestion on how you can practice these talents.
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Extra resources for The Lost Art of General Management
Sample text
The Process of Marketing – Four “P's” and a “C” In typical marketing textbooks, marketing is described as the four P’s: Product, Place, Price and Promotion. I like to add two “C’s” to this: Competition and Customers. I add “Competition” because markets are highly fluid and the implementation of any marketing strategy results in a specific competitive response that cannot be ignored, either in planning or implementation. In developing and managing each of the four “P’s,” it is always important to stop and evaluate the competition.
Then I went low tech with classified advertising in newspapers in the top 10 US markets and in popular business newsletters. I also advertised as part of other companies’ opt-in e-mailing lists. All of this took about five months. Now I’m receiving thousands of hits every month and orders every day. It took just as long, and cost just as much, to get access to the market as it did to produce and publish the CD. ) I’ve seen my experience occur again and again in all areas of business… companies that have the product nailed, the target market nailed, the advertising nailed, but who don't fully determine how best to access the market because they assume the market will beat a path to their door.
After the first four weeks I received a total of ZERO hits. So, I paid for higher visibility in the major search engines. I targeted Google, Yahoo and MSN to have my website come up when people typed in certain key words. After a second four weeks, I got 100 hits and ZERO sales. So, eight weeks after opening for business on the World Wide Web, a mere 100 people tripped over my site – none of whom bought the CD. com. CEOTrak is an incredibly useful portal for business executives in need of everything from news to acquisition support.