The Uncommon Entrepreneur by Benj Gallander

By Benj Gallander

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Some of the firms utilize shoddy research techniques; often you would be better to create the survey instrument, implementing and analyzing the results yourself. Remember, to do a proper survey, it helps dramatically if the individuals doing the work have an understanding of the industry. This will allow them to ask the correct questions and categorize the responses more accurately. E) Trade Journalsf Business Publications, and Newspapers All of these publications will have some information that is relevant to your sales prediction.

After four years in this department, he was elevated to floor manager; four years after that he became the store manager. Store sales, since Jon had taken over, had increased by 92 percent, the third largest increase in the 54-store chain. Many people attributed this success to the fact that Jon was hard-working and diligent, got along well with those he supervised, and had an intuitive sense for what would sell in the local market. Lately, though, Jon had been restless at work. He enjoyed the job but found that the challenge was waning.

This is the technique I used in my courses, and it is applied in many business schools. Essentially, the case describes a business situation and forces you to analyze it and formulate an action plan to remedy the difficulties. In certain respects, the cases are not absolutely complete, and therefore your decisions must be made by considering certain elements of uncertainty and risk. This is similar to real-life situations. The solutions to the cases are located towards the end of the book. Sometimes, your decision will vary from the one that I suggest.

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