By Adina Rishe Gewirtz
The newest the best way to Say It(r) advisor demonstrates an easy and powerful approach for persuasive and winning enterprise writing. the following, in an obtainable structure, is the objective define approach for everybody seeking to speak good at paintings. utilizing ten basic steps, each person can process writing for company very easily. With particular examples, this consultant indicates tips on how to: - be certain the right kind viewers - decide on the best phrases to express the base line - Craft polished, persuasive prose - observe this information to every little thing from e mail to advanced reviews
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Additional resources for How To Say It (R) Business Writing That Works: The Simple, 10-Step Target Outline System to Help you Reach Your Bottom Line
Example text
How is her boy Tom doing in school? 3. What is my bottom line point? (see Step 2) Find out: • What teachers say about Thomas • Thomas’s weaknesses • Thomas’s strengths • What previous contact, if any, there has been with Mrs. Edison • What action the school wants Mrs. Edison to take • What action the school plans/hopes to take Step 2: Evaluate Your Notes and Determine the Bottom Line Here are your notes: Thomas’s teacher called him addled. Thomas spends most of his time daydreaming. ” Thomas doesn’t know his history.
Transitions can also be complex, a subject we’ll discuss as we deal with more complicated pieces in later chapters. In our budget memo, they’ll be simple. Where do we need transitions in the budget memo? Look first to the beginning of each chunk. In the opening of the Back ground chunk, we simply jump into the information that the company has spent very little on maintenance in the past. It would be nice to draw the reader into that, instead of making it sound like a flat accusation. To show him that this will be relevant, a simple transition like “As you know, we have been on a tight budget for some time .
Damage. THE TARGET OUTLINE 27 Development 3: Damage creates Oh boy, I can see that! need. Resolution: Disaster justifies It sure does! expenses. Voilà! The logic of your argument is firmly in place. You’ve drawn the reader in by tapping into a need he has: to understand why you want more money. You earned his trust by showing him you’ve been trustworthy in the past, detailed the accident that caused the damage, and made a list of the ex penses for which you’re requesting the funds. Finally, you’ll ask for a specific action on his part—signing off on the expenses—once he sees that they are justified.